Through its member utilities, WPPI is increasing its efforts to bring
energy conservation and renewable energy home. Community involvement helps residential and commercial customers understand the value
of energy savings, invites them to share responsibility for wise energy use, and enables them to help keep their own electric
costs down.
Community-based wind power. WPPI is working with member electric
utilities, local officials and qualified developers to install utility-scale wind turbines in member communities, achieving results
similar to those of a single site, larger wind farm. The program is expected to yield as much as 24 MW of wind power from 16 turbines —
enough to power approximately 6,400 homes annually — at a lower cost than if members had pursued smaller projects individually.
Participation in renewable energy programs. WPPI members continue
to promote support for renewable energy among residential and commercial customers in their communities. More than 3,100 customers of
WPPI member utilities voluntarily purchase electricity generated from renewable resources through WPPI's green pricing program.
Thirty-seven of WPPI's 41 Wisconsin members offer the Renewable Energy Program to residential customers. At the end
of 2006, the overall customer participation rate was 2.4 percent, well above the national average of 1.5 percent cited by the National
Renewable Energy Research Lab.
Hybrid and electric vehicles. WPPI and most of its members have
joined Plug-in Partners, a national campaign urging automakers to accelerate development of plug-in hybrid electric vehicles (PHEVs).
In 2007, WPPI will offer incentives to members to purchase hybrid vehicles, convert hybrids into PHEVs or add neighborhood electric
vehicles (NEVs) to their local utility fleets.
Funding for energy efficiency programs. Through WPPI's industrial
energy efficiency funding programs, financial assistance is available to member community industrial customers for the design of new
construction projects exceeding state minimum efficiency standards; energy-saving projects that shift electric use to off-peak use;
and installation of computerized energy management systems.

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