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Marketing
WPPI Energy develops marketing and communications collateral to help raise awareness about the value of energy efficiency to residential and business customers, educating them about the wise use of resources and promoting utility programs and services that will help them save energy and money. From news releases and advertisements to program promotion and publicity, staff also provides information to members to assist in promoting their utilities and the benefits of public power.
Staff provides the following to members:
- Marketing and promotional materials for energy-related services.
- Website design and content management services.
- Customer and market research.
- Special public relations and direct mail campaigns.
- Print and radio advertisements.
- News releases, photographs and letters to editors.
- Speech writing and accompanying presentation visuals and handouts.
- Customer communications pieces, including handbooks, letters, brochures and invitations for special customer events.
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